by David Giersdorf | Jun 17, 2024 | Uncategorized
Navigating Success: Top Cruise Line Marketing Strategies for 2023 In the ever-competitive and dynamic world of cruise lines, holding the helm steady while charting new courses is no easy feat. Having spent decades in the industry and navigating many hard ships,...
by David Giersdorf | Jun 17, 2024 | Uncategorized
The Epitome of Luxury: A Deep Dive into High-End Fashion Brands In a world where first impressions matter immensely, few things speak louder than one’s sartorial choices. High-end fashion is not just about clothing; it’s a cultural experience, a statement,...
by David Giersdorf | Jun 17, 2024 | Uncategorized
In the ever-evolving world of luxury cruising, staying ahead of market trends is imperative for success. Drawing on the insights from my extensive experience in the cruise industry and my recent book, Hard Ships, I present a comprehensive look at the key luxury cruise...
by David Giersdorf | Oct 2, 2023 | Articles
The cruise industry, one of the fastest-growing sectors within the tourism industry, has been sailing through turbulent waters. From reputation management during crises to incorporating sustainable practices, the industry is constantly evolving and adapting to new...
by David Giersdorf | Oct 2, 2023 | Articles
My Take: In a business world where the big are most comfortable working with the big and continuously combining through mergers and acquisitions, it can be difficult for smaller and mid-sized B2B companies to carve out a scalable place in their market. Often, no...