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Thinking Starts Where Information Ends

Thinking Starts Where Information Ends

With today’s ready access to Big Data, AI, Online Hyper-Targeting, and Fragmentation/Specialization of Media Channels, it would seem that a Marketer’s job has become less complicated. But is that the case? And what is the lost-opportunity associated with...
4 Steps to a Realistic Strategy after Disruption

4 Steps to a Realistic Strategy after Disruption

Four-Step Framework to Help Plan Post-Disruption by David Giersdorf Editorial Note: This article is an excerpt from David Giersdorf’s Hard Ships: Navigating Your Career, Industry, and Life through the Fog of Disruption, available from Amazon, Barnes & Noble, and...
Gravity Holds You Back or Pulls Your Beyond

Gravity Holds You Back or Pulls Your Beyond

Sharing this thought today from my upcoming book – Hard Ships: Navigating Your Company, Career and Life through the Fog of Disruption. GRAVITY HOLDS YOU BACKOR PULLS YOU BEYOND. IT’S ALL ABOUT WHAT AND WHO YOU ALIGN YOURSELF WITH AND WHAT AND WHO ATTACHES...
When Staying the Course Doesn’t Make Sense

When Staying the Course Doesn’t Make Sense

The More Things Change, the More They Stay the Same. by David Giersdorf Editorial Note: This article is an excerpt from David Giersdorf’s Hard Ships: Navigating Your Career, Industry, and Life through the Fog of Disruption, available from Amazon, Barnes & Noble,...
Business Means Risk

Business Means Risk

Apply Hard Earned Lessons from Disruptions Past by David Giersdorf Editorial Note: This article is an excerpt from David Giersdorf’s Hard Ships: Navigating Your Career, Industry, and Life through the Fog of Disruption, available from Amazon, Barnes & Noble, and...
How to Navigate Through the Fog of Disruption

How to Navigate Through the Fog of Disruption

The Six Protocols for Survival, Stability, and Success by David Giersdorf Editorial Note: This article is an excerpt from David Giersdorf’s Hard Ships: Navigating Your Career, Industry, and Life through the Fog of Disruption, available from Amazon, Barnes & Noble,...